8:00 A.M. – 9:00 A.M.

REGISTRATION

9:00 A.M. – 9:10 A.M.

WELCOME

Dr. Angela Powers, director of Greenlee School of Journalism and Communication

Dean Beate Schmittmann, College of Liberal Arts and Sciences

9:10 A.M. – 9:20 A.M.

TODAY’S AGENDA AND GOALS

Barb Iverson, 1976 journalism graduate and chair of the Greenlee School Advisory Council

9:20 A.M. – 10:15 A.M.

STORYTELLING SAFARI: STALKING AND CAPTURING THE ATTENTION OF ELUSIVE MEDIA AUDIENCES

Moderator: Dr. Su Jung Kim, Assistant Professor, Greenlee School of Journalism and
Communication

Panelists: Brian Smith, Engagement Editor, Des Moines Register; Elias Johnson, Good Morning
Iowa anchor at Local 5 ABC Des Moines; Monica Schneider, CLTV Weekday anchor and WGN 9 reporter Chicago.

10:15 A.M. – 10:30 A.M.

BREAK

10:30 A.M. – 11:30 A.M.

PROTECTING CREDIBILITY IN THE ERA OF FAKE NEWS AND ALTERNATIVE FACTS

Moderator: Kathie Obradovich, Political Columnist, Des Moines Register and Greenlee School Lecturer

Panelists: Michael Giudicessi, Partner at Faegre Baker Daniels; Walker McKusick, National Director of Vote Smart; Randy Evans, Executive Director of the Iowa Freedom of Information Council; Jennifer Jacobs, Contributor, Bloomberg News.

11:30 A.M. – 12:15 P.M.

LUNCH

12:15 P.M. – 12:45 P.M.

KEYNOTE: KELLEN HENRY, ASSISTANT EDITOR FOR DIGITAL PLATFORMS AT THE NEW YORK TIMES

“Designing for change: How to be fast and fearless when you can’t predict what’s next.”

Henry’s talk will focus primarily on change management. The Times has been developing
processes to help the newsroom move quickly and manage uncertainty in times of great change
for our industry. These strategies for problem solving and innovation should be applicable to
organizations regardless of size/resources and can be applied both at the top of an organization
and by entrepreneurial folks on smaller teams and projects.

In particular, The Times has torn down organizational barriers to create diverse and collaborative
teams that can solve big problems. We’ve invested in understanding our readers’ needs in order
to understand our own unique value to them. And we’ve developed a culture of continuous
testing and experimentation in the newsroom.

12:45 P.M. – 1:00 P.M.

BREAK

1:00 P.M. – 2:00 P.M.

FACEBOOK’S ROLE AS A DOMINANT PLAYER IN DRIVING DIGITAL

Moderator: Dr. Jay Newell, Associate Professor, Greenlee School of Journalism and Communication

Panelists: Kelli Brown, Senior News Director, Digital, Des Moines Register; Joel Davis, Vice President/General Manager at KGTV/ABC 10 San Diego; Mel Inman, Executive Director, Digital Content Strategy and Operations, Meredith Corporation; Natalie Boike, Senior Content Strategist, Carmichael Lynch

2:00 P.M. – 2:15 P.M.

BREAK

2:15 P.M. – 3:15 P.M.

IT’S A DIGITAL ADVERTISING WORLD

Moderator: Lawrence Cunningham, Publisher and General Manager, Iowa State Daily Media Group

Panelists: Mirtha Vaca-Wilkens, Senior Creative Project Manager, Communique USA; Kim Guthrie, President, Cox Media Group; Jerry Hoehle, Hearst KCCI Digital Director; and Jeff White, Vice President of Business Development and Strategy, Flynn Wright.

3:15 P.M. – 3:45 P.M.

QUESTIONS FROM PARTICIPANTS WITH ANSWERS FROM ALL THE SPEAKERS AND PANELISTS / SUMMARIZING OUR LEARNINGS

Rick Phillips, incoming chair of the Greenlee Advisory Council and Chief Communications Officer for Nationwide in Columbus, Ohio, will facilitate this session. All panelists and speakers will be invited to the front of the room for the Q/A session.

3:45 P.M. – 4:45 P.M.

COCKTAIL HOUR