Introductions
Greenlee School Director Angela Powers, Dean Beate Schmittmann of the College of Liberal Arts and Sciences, and Greenlee Advisory Council Chair Barb Iverson
Panel 1
Storytelling Safari: Stalking and Capturing the Attention of Elusive Media Audiences
Moderator: Dr. Su Jung Kim, Assistant Professor, Greenlee School of Journalism and Communication
Panelists: Brian Smith, Engagement Editor, Des Moines Register; Elias Johnson, Good Morning Iowa anchor at Local 5 ABC Des Moines; Monica Schneider, CLTV Weekday anchor and WGN 9 reporter Chicago.
Panel 2
Protecting Credibility in an Era of Fake News and Alternative Facts
Moderator: Kathie Obradovich, Political Columnist, Des Moines Register and Greenlee School Lecturer
Panelists: Michael Giudicessi, Partner at Faegre Baker Daniels; Walker McKusick, National Director of Vote Smart; Randy Evans, Executive Director of the Iowa Freedom of Information Council; Jennifer Jacobs, Contributor, Bloomberg News.
Keynote: Kellen Henry, assistant editor for digital platforms at the New York Times
Designing for Change: How to be fast and fearless when you can’t predict what’s next
Panel 3
Facebook’s Role as a Dominant Player in Driving Digital
(Where Strategy Hits the Screen)
Moderator: Dr. Jay Newell, Associate Professor, Greenlee School of Journalism and Communication
Panelists: Kelli Brown, Senior News Director, Digital, Des Moines Register; Joel Davis, Vice President/General Manager at KGTV/ABC 10 San Diego; Mel Inman, Executive Director, Digital Content Strategy and Operations, Meredith Corporation; Natalie Boike, Senior Content Strategist, Carmichael Lynch
Panel 4
It’s a Digital Advertising World
Moderator: Lawrence Cunningham, Publisher and General Manager, Iowa State Daily Media Group
Panelists: Mirtha Vaca-Wilkens, Senior Creative Project Manager, Communique USA; Kim Guthrie, President, Cox Media Group; Jerry Hoehle, Hearst KCCI Digital Director; and Jeff White, Vice President of Business Development and Strategy, Flynn Wright.