Twenty-five years ago, on a steamy Sunday summer morning, I walked up three flights in a darkened stairwell to a quiet Des Moines Register newsroom. It was July 11-Day 1 of the Flood of 1993. I was The Register’s Business Editor and it was my job to help organize coverage of this historically bad breaking-news … Continue reading Journalism faces the flood of challenges in today’s technology
I arrived at Iowa State University in the fall of 1972 with two suitcases – complete with a modest wardrobe of bell-bottoms, several T-shirts and sweatshirts, a pair of denim overalls and a handful of toiletries – plus a laundry basket full of bedding and a few rolled-up posters. It took me only one trip … Continue reading My Love for Greenlee
A few weeks ago, I was asked by a new colleague how long I’ve been in the “communications” business. My career – which has spanned nearly 40 years and features experience in various disciplines and settings – has been a wild and unpredictable ride. I shared with her that I’ve been in and out of … Continue reading Remaining Relevant…at the Speed of Change
Last year, total U.S. ad spend was $195 billion, 37% from digital. Digital spend continues to grow exponentially, reaching $83 billion this year. Reinforced by improving ad tech, granular targeting and expanding ad capacity, digital media expenditures will see double-digit growth each year. Important to note – 63% of $83 billion digital revenue is controlled … Continue reading Total Advertising Spend by U.S. Marketer’s will be a record $205 Billion in 2017, with 40% going to Digital Channels
Once a semester, I have an opportunity to do a guest lecture at the Greenlee School of Journalism at Iowa State. I talk with Professor Su Jung Kim’s research methods class about how Meyocks uses research and analytics in our clients’ marketing communications programs. After the obligatory explanation of how to pronounce the agency’s name, … Continue reading It’s Always Time for a Refresher in Advertising