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2015 Greenlee Glimpse Reaches Printer, Wettengel Reports FAD Committee Update

Media Specialist Matt Wettengel reports that 2015 Greenlee Glimpse is now at the printer! This year’s cover story focuses on Greenlee alumni and students covering the 2016 Iowa caucuses and explores the many forms that political coverage took as outlets embrace new digital platforms. “I’d like to give a special thanks to Deb Gibson for … Continue reading 2015 Greenlee Glimpse Reaches Printer, Wettengel Reports FAD Committee Update

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Wald to Speak at Wildlife Society’s Conference on Expanding Partnerships

Assistant Professor Dara Wald reports that she has been invited to be a symposium speaker for the Wildlife Society’s Conference on Expanding Partnerships hosted in Raleigh, N.C. in October. The symposium will explore the communication and management challenges associated with feral wildlife. Wald and Honors Student Amber Misek have submitted a proposal for the First-Year … Continue reading Wald to Speak at Wildlife Society’s Conference on Expanding Partnerships

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Pritchard to Present at Summer 4-H Workshop, Asked to Join Study on Defamation Issues

Assistant Professor Andrew Pritchard and Sherry Hoyer from animal sciences received approval to present a summer workshop for 4-H students visiting ISU, on the theme of “Deep Dark Secrets of Advertising.” The workshop will introduce students to media literacy and provide an opportunity to promote Greenlee’s programs. Pritchard also participated in the student résumé workshop … Continue reading Pritchard to Present at Summer 4-H Workshop, Asked to Join Study on Defamation Issues

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Newell: ThinkSpace now in Second Generation; Alumni Speak to Ad Principles Class

Associate Professor Jay Newell reports that ThinkSpace is now fully in its second generation. He presented the new comment library feature during a recent CELT workshop. Newell’s ThinkSpace is diffusing through US universities, with University of Wisconsin Madison a recent addition. In teaching, Ad Principles students met newly-named “Forbes 30 Under 30” marketing star Ty … Continue reading Newell: ThinkSpace now in Second Generation; Alumni Speak to Ad Principles Class

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Lucht Paper Accepted to Mad Men: The Conference; Working on New Courses

Assistant Professor Tracy Lucht had a paper accepted for Mad Men: The Conference, an international media studies conference to be held at Middle Tennessee State University in May. Also, she is registered to attend the NEH grant-writing workshop being held at ISU on Monday. In teaching, Lucht has begun developing a hybrid media history course … Continue reading Lucht Paper Accepted to Mad Men: The Conference; Working on New Courses

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Kim to Publish Manuscript on Link Between Engagement and Purchase Behaviors

Assistant Professor Su Jung Kim reports that her third-authored manuscript, "Evidence that user generated content that produces engagement increases purchase behaviors," has been accepted for publication in Journal of Marketing Management. The manuscript is co-authored with Edward Malthouse (Northwestern U), Bobby Calder (Northwestern University), and Mark Vandenbosch (University of Western Ontario). In teaching, she had … Continue reading Kim to Publish Manuscript on Link Between Engagement and Purchase Behaviors